E-commerce Trend In Pakistan
Ecommerce
market is getting people interest day by day all over the world and this new
trend is taking over Pakistani market as well cause online shopping is fast and
easy, just by some clicks.
As per many in
depth analysis this trend is rapidly developing ecommerce industry in this
region.
The
ecommerce industry is rising due massive increase in the use of social networks
and great increment in usage of smart phones and tablets in Pakistan.
Popular Ecommerce Websites:
Kaymu.pk:
Kaymu is the
largest online marketplace in Pakistan providing a single place to sell/buy
product from all over the globe just by few taps on your smart phones, tablets,
etc.
The chart
below shows that popularity of ecommerce across Pakistan(kaymu.pk Figures).
The chart
above clearly shows that the influence of ecommerce on Pakistan specially the
main and most populated cities of Pakistan, which are Lahore, Karachi and
Islamabad.
Although
Pakistan is considered as the late entrant in the world of ecommerce but it
recently picked up the pace massively in online shopping and ecommerce
businesses. Expert predicts as per this speed Pakistan ecommerce revenue will
rise up to 600 million US dollars by 2017.
Age Groups:
It is normally observed that the younger
population -
between 18-34 years - is most attracted towards e-commerce trade, as
compared to the rest of population. One of the most significant reasons for
this observation is the fact that people above the age of 35 are less inclined
towards technology and its uses, whereas youth between 18-34 years are more
interested in the technological revolution and are more open towards online
shopping.
Improvement in Telecommunication:
Before 2014
Pakistan was lagging very much behind than other countries in telecommunication
and powerful internet networks but in 2014 Pakistani government issued 3G and
4G LTE licenses to respectful bidders which is also considered as a big jump in
the rise of online shopping.
Modes of Payment:
Many modes
of payment are offered as different shopping website like credit, debit , Easy
Paisa, Mobicash but most popular among them all is Cash on delivery which is
because still in this modern era people are hesitant to disclose their credit
or debit card details online.
Gendar:
As we see
gender wise the online shopping trend is seen more in males rather than females
in Pakistan.
Other Popular Shopping Websites in
Pakistan:
1.
Home Shopping Pakistan
2.
OLX.pk
3.
Daraz.pk
4.
iShopping.pk
5.
Symbios.pk
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